Key Factors Driving Consumer Restaurant Choice

Key Factors Driving Consumer Restaurant Choice

When American consumers select a restaurant to order from or visit, they are spoiled for choice. Consumers have long prioritized food quality, convenience and price, but recently they have sought a new kind of experience. The most cutting-edge restaurants can streamline the eating experience using technology that ensures consumers’ favorite meal will be waiting for them error-free when they arrive.
Digital Divide: The Key Factors That Drive Restaurant Choice, a PYMNTS and Paytronix collaboration, surveyed 2,664 consumers in the United States to learn more about how they make the decisions that govern which restaurant to order from or visit.